Tips & Tools

Style your home

For better return

Property Styling, is simply a term used to describe the process of preparing your property prior to putting it on the market.

What is Property Styling?

Presenting your home to sell, or Property Styling, is simply a term used to describe the process of preparing your property prior to putting it on the market. These preparations help to sell or rent your home in the fastest possible time, at the highest possible price.

What are the benefits of Property Styling?

Faster sales, higher prices.

Homes that have been styled solely for the purpose of selling stand out against comparable properties, have a wider buyer appeal, and look impressive on real estate websites and in photo presentations which makes potential buyers want to investigate further.

Home Presentation is oriented toward the seller getting a return on their investment greater than every dollar spent, not on spending money to look good. The average rate of return is $3 to $1 spent on styling to sell.

The home seller also gets a head start on preparing for the move. Things used less often are already packed and you have begun to view your home as a product for sale. Your stylist will help you emotionally disconnect from your home in preparation for change, which greatly reduces the stress of selling and moving.

How much difference does Property Styling make?

Real Estate Agents report that the average time on the market for homes that have been styled to sell is only 33 days compared to 90 days for non-styled homes. The average days to a contract exchange after being styled is only 7 days!

On average, homes styled to sell attract a 3-6% minimum increase in sale price. In the United State the US Housing and Urban Development report states that styled homes sell, on average, 17% higher than a house not styled.

Property Styling costs significantly less than your first price reduction. Our research has shown that $3,000 spent on presentation can be more effective in selling a property than reducing your property price by $10,000.

Property Styling on display homes and investment properties is tax deductible. The furniture and décor items, often including instant landscaping, can be leased with comparative a lower cost than conventional interior decorating, which requires the purchase of furniture and accessories.